California Autism Foundation Launch New Brand / Crowdfunding Campaign
CAF’s refreshed brand identity marks a transformative era of growth as the leading provider of full life services to people with autism and other developmental disabilities
Richmond, California /California Autism Foundation (CAF), the leading provider of full life services to people with autism and other developmental disabilities in California, today unveiled a new brand identity and announced a crowdfunding campaign. In a year marked with leadership transitioning and growth, CAF’s refreshed brand identity signals another exciting change for the non-profit.
“Over the past year, the California Autism Foundation has embraced change, transitioned to new leadership, and renewed our commitment to excellence and the people that we serve,” says Leslie C. Werosh, MPA, Division Director of Operations and Compliance at CAF. “We believe that the introduction of our new brand best represents who we are and where CAF is going.”
She continues: “The new identity reflects the California Autism Foundation’s mission and we selected a bolder and brighter color palette to clearly express our vivacity. The three “person” icon forms a circle and is intricately designed to symbolize a community coming together. We feel it best represents our team’s vision, collaboration, and commitment to providing the best possible opportunities for our clients.”
CAF appointed the Devin James Group (DJG), an award-winning nationally recognized communications firm that specializes in “Communication that Benefits People” to help create a new brand for the organization. DJG is most known for infusing creativity and social leadership to help non-profits transition through accelerating growth and change.
The crowdfunding campaign (http://www.gofundme.com/doffts) is part of the 31st Anniversary campaign. CAF is funded via state and federal reimbursement for services provided to their clients. Services that are needed beyond that are up to CAF figure out how to fund. So CAF wanted to find a new way to be able to raise funds to continue to operate additional programs. Unlike other autism organizations, CAF is a 31 year old 501(c)(3) nonprofit that provides direct services to children and adults with autism and other developmental disabilities.
Werosh adds: “CAF does not conduct research but aims to support individuals through evidence-based approaches and best practices in the educational, vocational, residential, and employment modalities for serving people with disabilities. We employ 133 staff who support 175 people with autism and developmental disabilities each day.”
She continues: “Without your support, our programs are dependent only on government funding. That’s why your support at any amount is critical to continuing CAF’s mission of providing people with autism and other developmental disabilities the best possible opportunities for lifetime support, training and assistance to help them reach their highest potential for independence, productivity and fulfillment.”
To view CAF’s new logo and brand identity, visit their website at http://www.calautism.org/.
To support/view the crowdfunding campaign, visit http://www.gofundme.com/doffts
About California Autism Foundation:
The mission of the California Autism Foundation is to provide people with autism and other developmental disabilities the best possible opportunities for lifetime support, training and assistance to help them reach their highest potential for independence, productivity, and fulfillment.
Devin James, PR Manager