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Too many apps! Get it down to one with the pinnum deals app.

Too many apps! Get it down to one with the pinnum deals app.

by Matthew PaulsonAugust 19, 2014

By Celeste Giaimo

Columnist for Women’s Voices Magazine

Tue August 19, 2014

LIGHTNING RELEASES- Many major brands have been busy creating and publishing their own apps, and some consider it as important today as having a website since mobile has become the dominant force in marketing.

But, how does a small business include mobile as part of their marketing program?  

And perhaps the bigger question is how many apps will the average consumer keep on their phone?

Personally, I have no intention of purchasing a 50GB phone to accommodate hundreds of apps. I maintain a select group of apps that I use regularly.

In the retail world there are hundreds of major brand apps such as Walmart, Sears, Target, Toys “R” Us, Kohl’s, and Best Buy to name just a few. Do I keep them all on my phone?  There’s simply no way. It’s far too much clutter.

I recently became aware of an app called pinnum. The pinnum app allows the consumer to have a single app that connects with multiple retailers like their favorite restaurant, clothing store, car wash, drycleaners or service company. With the pinnum app, each business receives a unique pinnum number, and when entered, the consumer sees their latest special offer. The app also displays dollar signs ($) on the pinnum map, which displays the special offers that are near the user’s current location. Now that’s really cool.

As an example, I frequent a local pizzeria. One day while eating there, the cashier pointed out a  pinnum sign and offered me a 10% discount right on the spot if I downloaded the pinnum app and entered their pinnum number. The app size is so small it downloaded quickly. I created a simple login with my email address and password. After the initial set-up screen, the app displays a “deals page.” All I had to do was enter their pinnum number and a special offer appeared instantly. The cashier explained that they would send me special pinnum offers from time to time.  Since then, I have taken advantage of a “Buy one large pizza and get one free” offer during their slow hours. They even have a merchant account setup on the pinnum app so I was able to “Buy Now” and pick up my pizza on my way home from work.

But pinnum is more than a deals app. In looking closer, I found that the pinnum app is also a “Geo Social” app. It allowed me to create a private family group. I had my family download the app and added them to my group. So now I’m able to see where they are at a moment’s notice, which gives me real peace of mind.

From what I’ve learned, pinnum spent about 2 years putting the app together and they have just started reaching out to businesses. I’m definitely looking forward to more of my favorite businesses getting on the pinnum app.

About The Author
Matthew Paulson