Hallmark Announces Perfectly Unpolished Card Line, Studio INK

LIGHTNING RELEASES: KANSAS CITY, Mo. (8/4/2014) — At the intersection of texts, tweets, posts and the written word, Hallmark introduces its latest greeting card line – Studio INK.

A continually evolving line of artist-based greeting cards, Studio INK is geared towards those who are looking for an authentic and unexpected way to connect with the people who matter most. Each card features open-ended designs that allow for a more custom card giving experience.

“These collections offer a range of cards all organized by a particular theme or an artist’s work,” said Emily Akins, senior editorial director at Hallmark. “We expect that people will be drawn to certain collections, from the simple and pretty to the weird and wonderful, and that they will be pleased to find a unique approach to any occasion within each collection.”

The nine limited edition collections within Studio INK were created by young, up-and-coming artists and writers, and all feature a distinctive point of view. Each artist will be introduced via in store signage and on the card backs.

Studio INK is available at select Hallmark Gold Crown® stores and Hallmark retailers nationwide. Card prices start at $2.49 and a six-postcard pack is available for each of the collections in-store and at Hallmark.com/StudioINK.

See these cards in-store and share the experience with us using #StudioINK.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown® specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movie Channel. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details.