Blue Rhino Licenses Hershey’S Brand Name to Create Line of Hershey’S S’Mores Grilling Accessories for Fun, Easy, Safe S’Mores
OLD BETHPAGE, NY (Aug. 12, 2014) – Just after the celebration of National S’mores Day (Aug. 10), Blue Rhino, the company known for its industry leading propane brand (www.BlueRhino.com), its Mr. Bar-B-Q® line of innovative, premier barbecue accessories and outdoor lifestyle tools (www.MrBarBQ.com), and other outdoor living products such as grills and fire pits, announces a partnership with The Hershey Company, the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products, to create a distinctive line of Hershey’s S’mores grilling accessories. The partnership was brokered by The Licensing Company, The Hershey Company’s representative for select licensing initiatives.
The licensed grilling tools, including grilling baskets, marshmallow sticks, melting trays and utensils, will allow families to create beloved Hershey’s S’mores treats on the grill in the backyard with less muss and fuss, and more fun. A traditional outdoor treat popular in the U.S. and Canada, a Hershey’s S’more consists of a golden, toasted marshmallow and half of a Hershey’s milk chocolate bar sandwiched between two pieces of graham cracker and grilled until the Hershey’s chocolate melts. The true origin of the gooey, finger-lickin’ snack is unknown, but the first recipe for s’mores was published in 1927 in the Girl Scout Handbook. The Hershey Company makes more than 373 million Hershey’s milk chocolate bars a year—enough for 746 million s’mores.
“Hershey’s S’mores grilling accessories will further establish Hershey’s as the only chocolate to use when making the ultimate s’more. The products will emphasize the interactive, fun nature of creating the treat, while making the process easier and safer,” said Marc Zemel, President, Blue Rhino Products US. ”Trends show that consumers are grilling more unique foods and recipes all the time.
“We are thrilled to work with Blue Rhino, a proven grilling expert, to further extend the iconic Hershey’s brand name into a category closely aligned with our Hershey’s S’more initiatives,” said Ernie Savo, Director of Global Licensing at The Hershey Company.
Hershey’s S’mores grilling accessories will be available in early 2015 at mass and grocery retailers with suggested retail prices of $2.99 to $14.99. Blue Rhino’s full product line is at www.bluerhino.com.
About Blue Rhino
Blue Rhino—named for the color of a propane flame and the endangered animal—launched America’s first branded propane tank exchange service in 1994. Today, Blue Rhino is more than propane, with a full line of products at the heart of outdoor living. This includes grills, heaters, fire pits, fireplace accessories, mosquito traps, charcoal and barbecue accessories sold under brands such as Mr. Bar-B-Q®, Endless Summer®, UniFlame®, and SkeeterVac®. Blue Rhino’s leading propane exchange brand is available at more than 45,000 retail stores in 50 states and Puerto Rico and is based in Winston-Salem, N.C. Blue Rhino is a division of Ferrellgas, L.P. For more information, visit www.BlueRhino.com.
About The Licensing Company
Formed in 1996 by Melvin Thomas and Angela Farrugia, The Licensing Company (TLC) represents some of the best brands in the world. Strategic, capable and connected, TLC has a reputation of creating the most innovative, effective and successful brand extensions across a range of sectors including Fashion, Auto, and Food & Beverage. With 13 offices in 7 of the world’s top economies TLC boasts 40+ Direct-to-Retail partners, 800+ In store concessions, 200+ Standalone branded stores, 30+ Industry awards and $4.1 billion in retail sales in 2013. TLC’s representation portfolio includes well-established brands such as Jeep, Chrysler, Ram, Fiat, Budweiser, Bud Light, Stella Artois, Welch’s and Reckitt Benckiser. For more information, visit www.thelicensingcompany.com.
About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.
At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company’s success.
Note to editors: To receive Blue Rhino product samples or images, please contact Cynthia Greenwood at 847-404-8404 or Cynthia@newsmark.com.