Now Reading
Op4G Strengthens Global Client Services with New Hire, Pete Aitkin

Op4G Strengthens Global Client Services with New Hire, Pete Aitkin

by Matthew PaulsonJuly 24, 2014

LIGHTNING RELEASES 07/24/14 –Philanthropic Online Market Research Panel is pleased to announce today the appointment of Pete Aitkin (pictured) as Vice President of North American Sales. In this role he will be responsible for managing the growing sales team, sales distribution, business strategy development and P&L management.

Pete brings to his new role more than 10 years’ of organizational leadership experience in the data collection sector at Toluna, formerly Greenfield Online where he was responsible for managing Major Accounts.

“I am excited to join Op4G and look forward to contributing to the growth of the sales team.  The model of partnering with non-profit organizations to build panels is unique in the industry and I see it as a strategic advantage not only for Op4G, but for its clients as well.  With my industry experience and existing relationships, I hope to bring Op4G to the next level when it comes to online data collection providers.”

“As we grow and expand our company, Op4G continues to attract the industry’s best and most professional talent,” said Frank Hayden, Chief Operating Officer. “After having the opportunity to work with Pete in the past at Toluna, I recognized Pete shares the same goals and commitment to deliver high quality solutions to our clients. Pete’s track record of demonstrated major account development will be leveraged to position us for future growth globally across our client base.”

About Op4G

Founded in 2010, Op4G invites its panel members – non-profit donors, fundraisers and volunteers – to participate in paid online research surveys, and then donate a portion of their income to one or more of its 400 plus registered non-profits in 10 countries globally.

Op4G provides client access to a unique database of highly qualified leaders and engaged members who participate in internet-based research for the opportunity to earn funds for themselves and/or to donate up to 100% of their earnings directly to one of our partnering charities. Since beginning client delivery in June 2011 our clients’ incentive funds have allowed our panel members to donate over $371,000 to our growing number of non profits. Panel member trust is the key to our quality data. Each element of Op4G is designed to fiercely protect our Members’ privacy. Every activity is opt-in, every survey participant is anonymous, and every member is in full control of their secure information. Op4G is headquartered in Portsmouth, NH and operates globally.

To learn more about our client services or how to begin a partnership that benefits your charity, please contact support(at)Op4G(dot)com or visit

About The Author
Matthew Paulson