Ayzenberg and [a]list daily focus on influencer marketing with new editorial and events initiatives
LIGHTNING RELEASES: Pasadena, CA (7/7/2014)– Ayzenberg Group and [a]list daily, the favored publication of over 30,000 entertainment marketing professionals, today outlined several initiatives progressing their focus on influencer marketing.
Top Ten Influencer Widget: [a]list daily has released their top ten influencer widget, featuring YouTube channels across diverse verticals including gaming, auto, DIY, food, tech and parenting. The widget is a vital addition to the publication’s widening coverage of the YouTube ecosystem and social media marketing.
Their inaugural list includes YouTubers like PewDiePie, 24 year old Swedish gamer who boasts over 28 million subscribers and CuteGirlHairstyles, who features new hairdos for her daughters on her channel weekly. This easily shareable widget will be updated monthly to provide brand marketers with the most significant YouTubers across multiple categories.
[a]list summit Updates: [a]list summit: Influencer Marketing – The Art, The Science & The Business announced a special keynote from Eric Solomon, Head of Brand Strategy for YouTube.
Additional speakers will include influencers, top brand marketers, MCN industry leaders and studio and tech executives. Vloggers Meghan Camerena (Strawburry17) and Clinton Jones (Pwnisher), Video Ink founder Jocelyn Johnson, Paul Kontonis of Collective Digital Studios, Zack Smith of DEFY Media, Jonah Minton of Fullscreen are among the many confirmed. With over 25 industry leaders speaking and 200 brand marketers in attendance, the summit presents a unique opportunity for senior-level brand marketers to connect with influencers and discuss the latest trends and techniques in influencer marketing. The event will take place on July 31, 2014 at The Line Hotel in Los Angeles.
[ion] Network Growth: [ion], Ayzenberg’s proprietary platform that curates and activates a network of online influencers, announces the addition of Brian Foster as Group Talent Director. [ion]’s platform enables brands to promote their messages through the creation and distribution of custom content, such as customized branded series. Foster comes to [ion] with a background in managing talent relationships, content creation and brand strategy.
The convergence of [ion]’s growth, [a]list daily’s editorial addition and [a]list summit speak to influencer marketing as an ongoing core strategic focal point for the agency. “[a]list summit and [ion] will present a full day of strategies discussing how to leverage the native power of influencer marketing to increase organic engagement, visibility and profitability for your brand,” said Eric Ayzenberg, CEO of Ayzenberg Group.
For more information about [a]list summit, visit alistsummit.com.
To see this month’s top ten influencer list and to receive event updates as well as the best news, analysis and features concerning entertainment marketing, visit alistdaily.com.
About Ayzenberg Group
One of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today’s connected ‘Gen Now’ consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit http://www.ayzenberg.com.
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