staySky Vacation Club Chooses INTUITION For PR & Brand Management
In preparation for the imminent launch of a new vacation club, staySky Vacation Club has selected Perspective Group’s INTUITION Brand Marketing service to assist with PR, Social Marketing and overall Brand Monitoring.
StaySky Hotels & Resorts currently operates six hotels in the Orlando and Daytona Florida areas, including the Lake Buena Vista Resort Village & Spa which has been ranked #7 in the US for Best Hotels for Families by TripAdvisor® and named as a Walt Disney World Good Neighbor® hotel.
The new vacation club, due to launch in June 2014, will complement and integrate with its core resort business to offer guests a dynamic, flexible and superior quality family-oriented vacation experience. Based primarily in one of the U.S.’s most visited vacation destinations and close to its popular theme parks, staySky Vacation Club is set to provide a wealth of exclusive member benefits that have been designed to appeal to a wide range of consumers.
INTUITION will help deliver the news about this new product offering and tell staySky’s ongoing expansion story through engaging PR and Social Media Marketing, while providing an advanced suite of custom cloud-based tools to enable the company to effectively monitor what customers are saying about their brand online, analyze guest reviews and opinions and adapt accordingly to deliver excellent customer service and a memorable vacation experience.
“We were very impressed with what the INTUITION Brand Marketing service had to offer, particularly with its extensive social media monitoring and brand reputation management features, and are looking forward to embedding it into our core customer service and marketing strategies as our vacation club launches and expands,” says Jack Chevrier, Vice President, Sales & Marketing, staySky Vacation Club.
INTUITION is a brand marketing service that uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with PR services, original content creation and syndication.
For a resort developer, INTUITION can provide unrivalled insights into conversations about their brand, products, resorts and much more. Tracking over 70 million websites, forums, blogs, news sites and social media platforms, INTUITION is able to segment conversations into categories to suit each client, such as conversations about Accommodation, Amenities, Food & Drink, Reservations, Staff & Service, Vacation Club Sales and more.
Other applications of the service include, but are not limited to, Marketing Campaign Results Comparisons, Facebook Page Management, Twitter Account Management, Competitive Analysis, Keyword Tracking, Social Media Marketing, Press Release Writing and Syndication.
“We are excited to be involved with staySky Vacation Club from its inception. The management team has such a wealth of experience in the hospitality industry and is committed to delivering an exceptional product. Our INTUITION team are looking forward to providing deeply segmented analytics and PR support that will play a part in their ongoing success,” says Paul Mattimoe, President & CEO, Perspective Group.
INTUITION currently tracks and analyzes more than 500,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.
About staySky Vacation Club
staySky Vacation Club is a membership-based program offering superior quality vacations worldwide in addition to their own four Orlando, Florida based resorts: Lake Buena Vista Resort Village & Spa, Hawthorn Suites Lake Buena Vista, staySky Suites-I Drive Orlando, and Enclave Suites. For more information visit http://www.stayskyvacationclub.com
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION Brand Marketing provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com