Ayzenberg Group Expands Senior-Level Social Strategy and Real-Time Creative Capabilities
LIGHTNING RELEASES — PASADENA, Calif. — March 25, 2014 — Ayzenberg Group, one of the largest independent full-service agencies on the West Coast, has made four senior-level additions to the agency’s social media division, augmenting its strategic and real-time creative capabilities.
Tomos Evans has joined Ayzenberg as Director of Social, while Tanner Teale and Kate Beall have joined as Art Director and Social Media Copywriter, respectively. Under the direction of newly appointed, Vice President of Social Rebecca Markarian, the move expands the collective strategic and creative brainpower of the social team. With the new structure, [a] Social operates in an agile environment with social strategists working side-by-side with designers, copywriters and analysts to develop real-time content for clients’ social channels and nimbly adjust strategy based on results.
Evans, with diverse experience working at agencies such as Saatchi & Saatchi, Cake UK and Red Consultancy, will provide strategy and leadership for the growing array of social media clients by managing ongoing social media efforts. The social creative will be led by Art Director, Tanner Teale, and Copywriter, Kate Beall. With focused digital and social backgrounds, this team works quickly, creating real-time custom content side-by-side with social strategists and client leads. Markarian’s promotion to Vice President of Social follows an increase of business under her tenure and the growing importance of a social media strategy plan for clients. Markarian together with Evans, Teale and Beall and other key management team members will run [a] Social, focusing efforts on creating best-in-class social media campaigns.
“The Ayzenberg Social team has evolved dramatically over the past few years in order to remain agile as the social marketing landscape continually shifts and changes,” said Markarian. “By ensuring we have the right people, highly experienced with social media, and deeply integrating creative, strategy, and analytics, we are able to develop extremely engaging content and optimize it in real time. It’s a winning combination and we’re already creating successful campaigns on behalf of our major clients using this approach.”
About Ayzenberg Group
Founded in 1993, and now one of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today’s connected ‘Gen Now’ consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit www.ayzenberg.com.
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