INTUITION’s Social Media Monitoring Platform Provides Crucial Real Time Analytics
Perspective Group, the leading independent PR & Multimedia company globally for the timeshare and vacation ownership industry announced more enhancements to its unique social media monitoring platform this week.
The most recent announcement is an update to its “included as standard” suite of real time monitoring dashboards. Now, every existing and new client receives up to six separate analytics dashboards that split charts and graphs into easy to manage sections that cover: Management Overview, PR & Marketing, Competitive Analysis, Brand Reputation Management, Facebook Page Management and Twitter Account Management.
The INTUITION Brand Marketing service, which was officially launched at the GNEX 2013 Timeshare Leaders Conference (http://perspectivemagazine.com/gnex) in Beverly Hills California in February 2013, has already acquired an impressive client portfolio and with regularly updated features and enhancements, is expected to be the most sought after third party service for companies within the timeshare industry for 2014.
Rather than having to wait for a monthly report from other third party services, INTUITION clients have their own 24/7 direct access to real time data, custom email alerts and can pull hundreds of different reports any time they want or need to. By being able to segment their data in over a thousand ways, clients are able to act on pertinent issues or opportunities as they arise.
“It’s no good finding out what went wrong weeks after it’s happened,” says Paul Mattimoe, President & CEO, Perspective Group, “Our clients need to be able to react to crucial information found by our monitoring system, whether it’s a potentially damaging brand reputation management issue, or an impromptu marketing opportunity based on the latest social media trending topic. So our real time data access, plus email alerts based on client parameters is a key element to the success of our service.”
In addition to real time management, all dashboards provided are fully customizable to meet individual client needs – from removing unwanted analytics to simplify usage, to adding even more custom-made filters and rules to data, such as segmenting complaints into specific categories to show how many complaints are about the company in general, or a specific product or department like customer service, reservations, sales and marketing processes and much more for the Big Data enthusiast.
The INTUITION Brand Marketing service isn’t just an incredible social media monitoring platform though, after identifying areas for improvement, the service then uses the provider’s expert Perspective Magazine editorial team to create compelling and engaging original content to help boost brand visibility, product education and marketing messages across varying content distribution channels, from press release syndication and magazine editorials to email and social media marketing. Combined, this comprehensive service not only boasts an unrivalled reach, but also an incredible value and the experience of a team led by long-time timeshare industry professionals who understand the specific goals and marketing strategies of their clients.
For more information visit http://www.intuitionbyperspective.com/contact
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com