LIGHTNING RELEASES: New York City (12/17/2013) - BEN TANKARD, world renown cool jazz/gospel musician, NBA motivational speaker and co-star of Bravo’s hit reality series “THICKER THAN WATER” is expanding his brand’s reach with the assistance of Frank Reich with PROFILE SPORTSWEAR and SRG VENTURES. The group is currently in the early development process of a new line of men’s active and casual sportswear for both regular sizes and Big & Tall. The new clothing collection, named “FULL TANK by Ben Tankard” builds on his massive music and TV success, and is an expression of Ben’s unique personal style
Tankard says, ” I give the credit to God for all he is doing in my life and I’m very excited about this new brand launch. PROFILE’S and SRG’s experience in the market speaks for itself and we are looking forward to bringing my FULL TANK line of savvy, sharp yet affordable active wear and sportswear to market. As a former pro basketball player, this has been a longtime dream of mine…. now it is finally coming to past “.
FULL TANK incorporates the positive, motivational and inspirational messages that Ben shares with his fans and audiences through his music, books and lectures and TV show. “FULL TANK ” is scheduled to be launched in 2014-2015 at U.S. retailers and online. His new book, “THE FULL TANK LIFE”, will be released in conjunction with the launch.
As the pioneer and “Godfather” of the gospel-jazz music genre, Tankard is no newcomer to expansion and crossover. As noted producer (who produced for Yolanda Adams, Kelly Price, Take-6 and others), for over 2 decades his multi-platinum recordings have crossed all barriers and his recent hit CD “FULL TANK” is the bestselling instrumental smooth/gospel CD of all time with multiple Dove/Grammy/Stellar nominations as well as a Soul Train Music Award nod. Tankard has never had formal piano lessons attributes his success to God. “ My motto is to Dream big, Do the best you can, Remain positive, and Leave miracles up to God “, says Tankard.
Ben’s FULL TANK music CD is available in stores as well as iTunes / Amazon.
Tankard’s hit show “THICKER THAN WATER” airs on Bravo TV (NBC Universal) Sunday nights at 9p/8c and is currently network’s TOP ranking freshman Reality-TV show with over 2 million weekly viewers.
PROFILE is one of the leading suppliers of officially licensed NBA, MLB, NFL, NHL, and Russell Athletic products for men’s Big & Tall.
SRG VENTURES represents Ben for licensing and brand development and is a leading creative design, brand development and celebrity licensing company based in NYC.
For further information please contact:
Steve Goodman / SRG VENTURES