Wind-Blox for better biking now on Kickstarter
PRESS RELEASE (10/4/2013) – Have you ever found yourself annoyed by wind noise while cycling? So has Mike Fajen, a Portland, Oregon bike commuter who created Wind-Blox to change that.
Mike invented a helmet strap device to block wind, found that he could hear
sounds like traffic with much more clarity and was surprised by how loud
the wind had been. Once the cold winter winds began to bluster, Mike also found that his ears were much warmer, yet his hearing was not hampered as if wearing earmuffs. He then formed a team to develop a product–a business student, a co-designer and a local manufacturer. They knew that this patent-pending product would make a huge difference for cyclists no matter the season.
Wind-Blox gear blocks the wind to provide a warmer more enjoyable ride.
“When I use these, I could hear my dad talking and giving me directions” — Kevin B., El Cerrito
“It blocks wind and therefore noise is not affecting your biking and you could be aware of what’s going on around while biking…plus its really comfortable on the helmet and ear.” — Arnie A., Vancouver
“They are great. Even at higher downhill speeds it is a huge difference…. Thank you again for a great product. Hope to see it in stores.” – John H., Portland
First prototype October 2011
Presentations at Toastmasters April 2012 and ongoing
Facebook company page May 2012
WordPress product presentation (as “Windblockers”) July 2012
Initial provisional patent submitted July 2012
LLC formed July 2012
Product testing September 2012
Manufacturer iterations September 2012 – August 2013
Patent application submitted (U.S. Serial No. 29/465,865) July 2013
Trademark search and registration August 2013
Product Development Process
The team has experimented with many designs, fabrics and attachment schemes, and at iteration 14 arrived at a product that meets their requirements for effectiveness, style, durability, and simplicity in production. With each iteration, Wind-Blox were tested in Portland neighborhoods and on a 13 mile commute. Additionally, impartial field testers have tried many intermediate prototypes and agree that the current product is the one to take to market. The team is no longer making Blox in their basement, but work with a local manufacturer that has an industrial shop.
Wind-Blox launched a Kickstarter campaign. For a starting price of $15, purchase this great bike equipment and enjoy the ride.