Los Angeles, CA - Ask several people what “affordable” means and they will each give a different answer. The world of Search Engine Optimization (SEO), the words “affordable SEO services” too many times means all the market will bear plus 10 percent.
“SEO should be like anything else you have for your business, something that is reasonably priced and does exactly what you need it to do,” said Bruno Pisano, an SEO expert at LaV1. “There’s no need to break the bank for this service.”
SEO services can be charged by the hour or by the project. Mr. Pisano explained when SEO is done by the hour, a businessman needs to know how many hours will be invested in the work. When done by the project, a total cost should be supplied before signing a contract, he said.
“You need to have a solid idea of what it’s going to cost before you ever agree to have the work done. Electricians, car body shops, hair salons and other businesses have up-front pricing so there are no surpasses. SEO companies should do the same,” he said.
Affordable SEO services means the website will rise in the search engine ranks and deliver more customers to the business, all at a reasonable price. Mr. Pisano said with the huge number of companies offering SEO these days, prices are competitive, but the quality of the work is not always the same.
“Just because one company offers $15 an hour SEO does not mean that is affordable if they cannot move your website up in the rankings. If their work actually causes your website to drop in the ranks, then it was wasted money,” he said. “On the other hand if you spend $500 and your website rises to the top on Google, then that was money well spent and a solid investment.”
Affordable SEO should not be prohibitively expensive, but it should not be dirt cheap either, he said.
Mr. Pisano suggested businesses look at the two sales models, by the hour and by the project and then look for customer reviews for that company.
“You can find quality SEO at reasonable prices, even in the LA region,” Mr. Pisano said. “You just have to look around a bit.”
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