Los Angeles, CA– Animal activists probably understand better than anyone the life changing power of video images on YouTube, Google, Yahoo and social-networking sites. These free use, free access sites have made it possible for animal issues to be seen by the masses. Television news programs doing a story on animals prefer broadcast quality, royalty free video ― and if they can download clips for use from the Internet, all the better.
Stepping in to meet this demand is the recently launched site FreeAnimalVideo.org. A tool for animal activists as well as mainstream media outlets, FreeAnimalVideo.org is a digital library of video clips offered to anyone at no charge.
The site was founded by two Los Angeles-based activists, Sandra Mohr and Patty Shenker. Sandra has been shooting, directing and editing videos for animal causes since the mid-‘90s (among many other projects, she edited the documentary Behind the Mask); Patty is a longtime fixture in the animal-rights movement, well known for her tenacity and generosity.
“We wanted to start the website for three reasons,” explains Sandra. “First, to get important and helpful video footage off the shelves and have it reused by students, media and documentarians to help animals. Second, to create a site where the press could immediately get video of animals and animal issues — with no strings attached — so that they can create their news packages and put them on TV. And third, to help distribute breaking news about animals instantaneously via the Internet.”
Although the site has only been active a short time, CNN’s “Headline News Channel” has used the free site’s video clips to cover a stories about animals and the site has launched a new vegan gift store.
Videos on FreeAnimalVideo.org are provided by various animal-protection organizations and individual activists. Categories include pets, farm animals, animals used in entertainment, marine animals, insects, animals used in research, wildlife and animals used for fashion and sports. The site currently offers downloadable clips of tigers, elephants, bison, cows, chickens, pigs, horses, turkeys, sheep, goats and monkeys, as well as shots of animal activists in action. Some of the videos are heartwarming, and some of them are heartbreaking.
Activists that have high-resolution video depicting animals or animal activism, even if it’s unedited, can add it to FreeAnimalVideo.org as a way of sharing it with the public. Videos promoting an animal-related cause or organization are also welcome. “We want activists to call us first when they have video they want distributed to the media,” says Sandra. “This is where we can really help. We know how to put the video up so that news stations can grab it and use it in minutes.”