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Miami, Florida – A new website was launched in the beginning of October; a site that aims to bring together optimization practitioners in the information and multimedia industry. The website, www.ConversionSmack.com, is a forum that focuses on conversion optimization and everything related to it such as search engine optimization, mobile and online marketing, social media marketing, pay-per click campaigns, optimization and analytics tools.

Conversion optimization, or conversion rate optimization (CRO), is described as the method of increasing webpage traffic with the ultimate goal of eventually converting visitors into loyal customers. Prior to CRO, marketers targeted customer segments that have shown to increase site visits. But often the market behavior is found to be inconsistent – shifting widely every hour, across segments and offers. This market response makes planning for a successful campaign a hit-and-miss affair and online marketers sought methodologies that ensure return customers.

Critical to online marketers are the issues of conversion optimization tools and experience with these, testing and analytics, updates in geo-targeting trends and social media marketing, and technological advances in media and telecommunication (i.e., smartphones, Androids and apps). Being a new trend in online marketing, no textbooks or online resource offers a one-stop shop where all these issues are churned out and developed until ConversionSmack.com arrived.

“No other forum focuses on conversion optimization. The few out there are owned and operated by optimization software companies,” said Anthony Rodriguez, owner of ConversionSmack.com, on the launch of his website. “Here you can find current discussions from Optimization Specialists looking to share experiences and advice to better our understanding and polish our experience in the Optimization World.”

For more information about Conversion Rate Optimization, online marketing and other conversion optimization issues, visit the website http://www.conversionsmack.com, or email Anthony Rodriguez through anthony@conversionsmack.com.

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