Continental Tires’ Moroccan service company will serve as an important hub for its North African operations
Dubai – Global automotive supplier Continental Tires has opened a service company in Morocco to strengthen its stronghold in the domestic market and reiterate long-term commitment to the North African region.
The Executive Vice president of marketing & sales for the Continental replacement business in Europe and Africa, Dr.Hartmut Wöhler, announced the launch of the new company as a significant step towards consolidating Continental Tires’ presence in the region. “Although we started doing direct business in Morocco several years ago, this office signifies an escalation of our activities – both in the country and across the region.
“Morocco has become an important hub for our activities in the North African region, and is our best proposition for a new regional office. When compared to its neighbours, Morocco is relatively free of spurious and inferior products, and more importantly, is able to consistently deliver the same standard of services that our customers are used to in developed international markets such as Europe,” he explained. “GDP growth is much stronger, and inflation is much lower.”
With more than 10 years of experience in the tyre industry, the Head of Continental Tires North Africa, Sebastian Vanderperre has ambitious growth plans. He emphasises that although Continental has already established excellent customer awareness and built solid relationships in the Moroccan market, future plans will concentrate on market penetration. “We already have a great competitive edge – with our intrinsic understanding of the market, premium products and services, and professional teams.
“Our immediate focus is to deploy a multi-brand approach to engage and satisfy all our stakeholders, and the next phase of our regional expansion programme will commence in 2016,” he said. “These steps will make us grow closer to our customers and clients by keeping abreast of their requirements, and responding more quickly and accurately to market conditions.” Continental has more than 15 brands in tyres, automotive and technical products including General, Uniroyal, Semperit, Matador and Viking.
Morocco is strategically located within a three-day reach of a potential market of about 4.2 million vehicles, and its car carrier terminal in Tangier Med Port provides easy access to significant container traffic. The Moroccan government’s strategy to boost the automotive industry includes tax exemptions and aid for new entrants. As a result of these factors, the country’s automotive sector has witnessed a boom over the past five years, and Morocco is well on track to become a leading destination for automotive investments.
According to industry experts, the Moroccan tyre market continues to grow at approximately 2.4 per cent per annum, and it is dominated by international players who have production facilities in Europe. Approximately 50 per cent of the total market share is commanded by these premium international brands, including Continental.
“We have the great advantage of working with reliable and professional partners who are dedicated to growing their business in the coming years, and we are fully committed to supporting and enhancing their growth plans,” Vanderperre added.
Continental Tires’ new Moroccan office is located at Zenith, in Casablanca. The junction site was chosen for its highway access, and its proximity to the Mohammed V International Airport.
With sales of €30.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 169,000 employees in 46 countries.
Effective August 1, 2011 the business of Passenger and Light Truck Tires, Truck Tires, Bus Tires and Industrial Tires, as well as the Two-Wheel Tire activities have been organised into one Tire Division. As one of the world’s leading tire manufacturers, with more than 41,000 employees, the division achieved cumulative sales of more than €8.8 billion in 2011. Today, the Tire division has 22 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility.
Passenger and Light Truck Tires
Continental is one of Europe’s leading passenger and light truck tire manufacturers and is the world’s fourth largest passenger and light truck tire manufacturer in the original equipment and replacement business sectors. Product development for the Continental premium brand focuses on optimizing all safety-related features while at the same time minimizing rolling resistance.
Commercial Vehicle Tires
The Commercial Vehicle Tire business unit had sales of more than €1.8 billion in 2011, making it one of the largest manufacturers of truck, bus and industrial tires worldwide.
Continental’s Tire Division is an Official Sponsor of the German DFB Cup, the UEFA EURO 2012TM in Poland and the Ukraine, and the 2014 FIFA World CupTM in Brazil.
Head of PR, Passenger/Light Truck Tires
Continental AG I Rubber Group
Continental Reifen Deutschland GmbH
Phone: +49 (0) 511 938 2615
Fax : +49 (0) 511 938 2455
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