Boller & Vaughan Embraces Online Marketing While Expanding to Eau Claire, WI
Eau Claire, WI – Boller & Vaughan LLC, a personal injury law firm based out of Madison, Wisconsin, has partnered up with NexGen Marketing, a full service website design and internet marketing firm, to assist them in their marketing efforts during an expansion to the Eau Claire, Wisconsin market.
Since 2004, Boller & Vaughan LLC and its personal injury lawyers, Mathew Boller and Michele Vaughan, have made it their goal to provide their clients with only the best personalized legal services in a professional yet comfortable environment. Such services include helping individuals who are suffering or have suffered from emotional or physical injuries due to auto accidents, wrongful death cases, nursing home abuse & neglect, medical malpractice and more.
Bryce Wilcox, NexGen Marketing Project Manager said, “We wanted to develop a full featured website built around a comprehensive online marketing strategy. This marketing plan was based around search engine optimization which consisted of helping rank the client’s website in search engines for specific keywords and phrases that potential clients are searching for online. In return this would generate leads in more ways than just word of mouth. Additionally, we wanted to get Boller & Vaughan active on a variety of popular social media platforms to drive them new leads. We integrated all of this in with our proprietary analytical tracking programs to measure the effectiveness and ROI of the marketing campaigns. This type of tracking allows us to constantly analyze and optimize their marketing efforts for the best return.”
By embracing online marketing, Boller & Vaughan plans to instantly compete for clients in the Eau Claire, WI market despite the other established law firms in the Chippewa Valley area.
Steve Renn, CEO of NexGen Marketing said “During our company’s personal expansion we faced many of the same obstacles as Boller & Vaughan. After our initial market research we determined the best plan of action was to develop a comprehensive marketing campaign for them which was centered around search engine optimization.
The thought process is pretty simple. Our client needs to find leads from people who are looking for a law firm to work with. In professional service industries, search engine optimization shows great ROI. Someone searching online for an “Eau Claire Injury Lawyer,” is about as hot a lead as you can find. By optimizing our client’s website to rank well in the search engines for a variety of targeted keywords and phrases such as this, we determined we could increase their leads within a few weeks.”
About NexGen Marketing: NexGen Marketing is a full service Internet Marketing and Web Development firm based out of St. Paul and Rochester, Minnesota. NexGen Marketing was founded in 2011 by Steven Renn, internet entrepreneur, and founder of SJR Ventures, LLC. SJR Ventures is an online acquisition and asset development firm that generates over 13 million monthly leads for its Fortune 1000 clients. Following the success of SJR Ventures, NexGen Marketing was launched to bring this same expertise to a client base consisting of small & medium sized businesses.
Web Development & Marketing Manager,
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